ABOUT

Joe creates memorable and effective communications for advertising agencies,

direct mail companies, and private clients.

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His creative work has proven equally adept at launching new products as well as reviving established brands and products.

 

While Creative Director/Copywriter for House Party, Inc — an online, Word-of-Mouth marketing company — his work helped increase membership twenty fold and tripled the revenues in 18 months.

 

His advertising and direct response creatives include many successful print, digital, and broadcast campaigns for Arm & Hammer, Johnson & Johnson, McNeil, P&G, Kraft, General Mills,

Coca-Cola, Miller Beer, Kramer Labs, CCA Laboratories, Affinion Group, Franklin Madison Group to name just a few.

 

In youth marketing, his commercials for Hasbro/Tiger launched the #1 selling electronic toy/game four years in a row, including Furby.

 

Joe's direct mail and digital solicitations continue to generate millions in insurance premiums.

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Presently Joe has his own advertising and marketing agency in Westchester County, NY.